A Contact Detail Page contains information regarding a particular contact. To have a contact detail page, the contact must have been sent product information via the Omnified platform.

A Contact Detail Page contains 3 parts

  • The contacts name and contact information
  • A summary of the contact's key metrics
  • An Activity Feed for that contact

The activity feed can expose key insights into the customer's intent and shopping behaviour.

The following events are tracked

  • when an email was sent
  • when it was opened
  • which links were clicked
  • if an email bounced
  • if the customer unsubscribed
  • if the customer made a spam complaint
  • if an email was scheduled
  • if the scheduled email was cancelled
  • if the customer places an order
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