One of the key features of the Platform is that you can measure the results of the leads generated in store.
A key aspect of this is measuring when an order is attributed to one of these leads.
Suppose someone is browsing in your store and they are interested in some products, but they are about to leave the store without purchasing. Suppose further that they are not currently a customer of yours, ie. they are not on your system.
So one of your shopfloor staff takes their details and sends them the information of these products via the Omnified POS app. Now suppose that they then go on to purchase that exact product a week later.
Then we think it is fair to say that the order should be attributed to the app, since they might not have purchased otherwise.
There are many variations on this situation, for example what if that person went on to purchase a a variant of the product e.g. another colour rather than the exact product? Then is it fair to attribute that order to the app. Yes we think so, because it's a very similar product.
To go one step further, suppose that the customer went on to buy a completely different product to the ones which they were sent the links for. Is it fair to attribute this order to the app?
In this case, we think it's fair to attribute this order to the app, so long as the customer was generated through app and also if it was their first order. Our justification for this is that this person might not be a customer at all, if it wasn't for the initial contact via the app.
On the other hand, if in a year's time this same person then went on to place a second order online, without being sent another set of product information after a store visit, then we would not attribute this second order to the app.
Basically we are trying to describe what we call an "attribution model", i.e. a set of logical rules for deciding when an order should be attributed to the app and therefore be counted in your reporting and metrics.
Below is the mathematical definition of the Omnified order attribution model.
Definition of the Omnified Order Attribution Model:
An order is said to be "attributed to the Omnified app" if and only if it satisfies one or more of the following 3 "matching conditions":
Exact match: The customer purchases the exact SKU which was previously sent to them in a product info request email.
Variant match: The customer purchases a variant of a product which was previously sent to them in a product info request email.
Customer match: The customer was deemed to be obtained through the app (i.e. some product information was sent to the customer within 24 hours of the customer's details being captured) and it's the customer's first order.